HTML5 store pending

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Mobile technology is having a major impact on many industries, including the publishing industry which has seen books turn into blogs and now blogs turning into apps. Self-publishing is thriving like never before and now authors are taking advantage of mobile technology to move their works.

In the battle for mobile app development supremacy, we love appcatch and the mobile apps it is turning out in it ever expanding Book category. From virtual unknowns to regional stars, the app market is churning out downloads and launches at a startling rate.

Appcatch has helped promote the work of Chicago based author Marcus Parker who has released his app Motivational Book on the burgeoning new app market. This is a great reason why we love appcatch. It showcases regional works like these that might be otherwise hard to find.

Parker has released two books which have enhanced his reputation in West Texas as one of the leading motivational speakers in the region. His debut œThe Product a guide for young people to overcome adversity and follow their dreams was a regional best seller. Parker looks to expand upon that success by making that work, along with the follow up œThe Final Product available on both iPhone and Android platforms.

The app gives users an opportunity to sample Parker's work, read excerpts from the book, and make a purchase. Those interested in having Parker appear at their school, church, or corporate outing, can book the speaker through the app.

We love appcatch because it allows a reader or potential reader to engage more deeply in an author's work, life, and network. It is something books can't do.

Another reason we love appcatch is because of its efforts to promote these authors to a wider audience. Through its affiliated web-based app building tool at appsbar, the site promotes an App of the Day with a digital press release that is picked up by search engines, online publications, and bloggers.

A recent App of the Day was Tracks Horizons which serves as the mobile app for Tracks and Horizons; 26 Countries on a Motorcycle, the biography of Carlos Caggiani who in the mid-1960s traveled far and wide on a vintage Indian Chief motorcycle.

The author's journey included famine, exposure, FBI chases, revolutions, and a stay in a Panamanian hospital bed. All of it is chronicled in this dynamic app.

The well-style and detailed app, built with the DIY app builder, contains pictures of the journey, excerpts from the book, blog posts by the author, and a module that allows users the opportunity to order the book. Readers can also learn about Caggiani's book-signing and presentation schedule. The app optimized for both iOS and Android smartphone use and has been downloaded over 100 times.

Do you have a book in you? The New York Times recently reported that more than 80 percent of people in a recent survey believed they had a great story worthy of publication. Now, with a free app distribution channel, would-be authors, along with established self-publishers are promoting their work through the mobile marketplace.

We love appcatch for its commitment to self-published authors and its dedication to bring the mobile app experience to all.

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