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Mobile technology is having a major impact on many industries, including the publishing industry which has seen books turn into blogs and now blogs turning into apps. Self-publishing is thriving like never before and now authors are taking advantage of mobile technology to move their works. In the battle for mobile app development supremacy , we love appcatch and the mobile apps it is turning out in it ever expanding Book category. From virtual unknowns to regional stars, the app market is churning out downloads and launches at a startling rate. Appcatch has helped promote the work of Chicago based author Marcus Parker who has released his app Motivational Book on the burgeoning new app market. This is a great reason why we love appcatch. It showcases regional works like these that might be otherwise hard to find. Parker has released two books which have enhanced his reputation in West Texas as one of the leading motivational speakers in the region. His debut œThe Produ